Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, July 10, 2024
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👋 Hello, Marketer!
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2024 is the year of the cicada in North America. Two broods emerged simultaneously for the first time in 221 years! I’m looking for lessons in these raucous critters' epic story. Patience? Yelling into the void? That we need solace sometimes to blossom into our next journey? Regardless, it's a pretty cool phenomenon!
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—Bri Krantz | MarketingProfs Marketing Manager
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Save $150 or more on B2B Forum!
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In This Issue
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ARTICLE
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AI-Washing: Are Buyers Being Taken to the Cleaners?
Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust.
Read more ➔
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COMMUNITY | EVENT
What's all the buzz about B2B Forum? Watch insightful recordings from last year's big event on the B2B Forum blog—and then check out the program to see if this year is right for you. (Hint: if you're in B2B, it's exactly right for you!)
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RESEARCH
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Business Leaders' Top Concerns About Generative AI
Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.
Check out the study findings ➔
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ADVERTISE WITH US
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Do You Market to B2B Audiences?
Reach your B2B audience ➔
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VIDEO FROM THE ARCHIVES
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Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy
Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how do marketers prove their statements?
Tune in ➔
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FEATURED MARKETINGPROFS EVENT
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Three Email Experts. Scores of Tips & Tactics.
Email may be ever-changing, but it's also here to stay as a marketer's top tool. Yet, not all our email campaigns perform well... Is it the message? The delivery? The segmentation? Something else? Three experts share tips and tactics to improve email messaging, deliverability, and much more.
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