MarketingProfs Today: Harness Testimonials | Facebook Transparency Metrics | High-Performance Marketing

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In this issue

1.	How-To: How to Harness the 'Testimonial Economy' in Your Marketing Strategy
2.	#SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories
3.	PRO On-Demand Seminar: Hack the Conversation: Discover Insights Through Social Data
4.	Survey Says: What Differentiates High-Performing Marketing Teams
5.	Infographic: Monday Inspiration: Legendary Quotes From Successful Entrepreneurs

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Our data suggests that users who have a great onboarding experience after an app download have a 90% likelihood of coming back to your app. Learn proven techniques that successful brands use to acquire users and engage them all the way from brand introduction to advocacy.

How-To

How to Harness the 'Testimonial Economy' in Your Marketing Strategy

By Mark Babbitt

We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even the best marketing plan and the most strategic sales plan. Read More

FOR PRO Members

On-Demand Seminar: Hack the Conversation: Discover Insights Through Social Data

You'll learn how various companies have used conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with practical ways to begin mining online conversations to find important data and insights. Read More

Free Whitepaper
Mobile sales are set to grow by 35% in 2017 in US and Worldwide Retail Ecommerce Sales is expected to touch $1.915 Trillion! Learn about marketing channels such as social platforms, deep linking, omni-channel SMS strategies, and many more - that popular brands use to grow sales by 2X.

Survey Says

What Differentiates High-Performing Marketing Teams

By Ayaz Nanji

High-performing marketing teams are more likely than underperforming marketing teams to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from Salesforce. Read More

Quick Take

#SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This Week

By Christian Neri

This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more! Read More

AT-A-GLANCE

Monday Inspiration: Legendary Quotes From Successful Entrepreneurs [Infographic]

By Laura Forer

Here's a little midsummer inspiration to get you motivated. See what successful entrepreneurs, from Bill Gates to Beyonce, have to say about overcoming challenges and performing their best. Read More

event calendar

Jul 11	FREE Seminar—Five Must-Haves for an Effective Email Campaign
Jul 18	FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20	Teach Me How—Advanced Google Analytics for Marketers
Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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