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In this issue

1.	How-To: 5 Signs Your Marketing Work Needs Organizing (and What You Can Do About It)
2.	#SocialSkim: Facebook's CPC Update, Plus More Stories in This Week's Roundup
3.	PRO Online Toolkit: Create High-Performance Landing Pages
4.	My View: Five Tips to Make Your Content Stand Out From the Crowd
5.	Survey Says: The 10 Most Clickable Celebrities in Native Ads

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How-To

Five Signs Your Marketing Work Needs Organizing (and What You Can Do About It)

By Konstantin Bredyuk

How organized your marketing team is—how information is passed along, how tasks are carried out, how effective the team's communication strategy is—can determine its success or failure. Read More

FOR PRO Members

Online Toolkit: Create High-Performance Landing Pages

This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

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Survey Says

The 10 Most Clickable Celebrities in Native Ads

By Ayaz Nanji

The Smith family—Will Smith, Jada Pinkett Smith, and their children, Jaden, Willow, and Trey—are the most clickable celebrities in native advertisements, according to a recent report from MGID. Read More

Quick Take

#SocialSkim: Facebook's CPC Updated, Plus More Stories in This Week's Roundup

By Angela Natividad

It's an exciting week when sharks and fireworks combine... and brands hop on both. Also: Facebook is changing how it measures cost per click, ways to market better on LinkedIn, and an app called Bunkr that will transform the way you wow a crowd. Read More

My View

Five Tips to Make Your Content Stand Out From the Crowd

By Gavin Finn

Improve your content's chances of being seen and shared by following these content marketing tips. Read More

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