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| By Bill Connolly |
| By day, I am a marketing manager. By night, I am a comedian. The basic principles of improvisational comedy have proved useful not only in marketing but also in other areas of my professional life.
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| By Kerry O'Shea Gorgone |
| Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. Here, Mark discusses his recent book, Born to Blog. His marketing blog, {grow}, has won numerous awards.
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| This 48-page guide explains how to maintain your footing and stay relevant on Facebook through whatever Zuck is cooking up. It covers 10 keys for lasting success, with special tips and examples for making the best use of those keys in the current Facebook environment.
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Five Online Marketing Metrics You Should Monitor Every Day
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| By Siddharth Deswal |
| Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel. Here are five online marketing metrics you should be looking at every day.
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| By Verónica Maria Jarski |
| After we published the first buzzwords slide show, we received more illustration-worthy comments from readers. Who could resist doodling a sequel to the anti-buzzwords slide show? Not me!
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