MarketingProfs Today

Thursday, July 01, 2021

📋 Table of Contents

1. Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?

2. The Future of B2B Marketing: Better Timing, More Respect sponsored article

3. How the World's Greatest Brands Do Mass 1-to-1 Marketing sponsored webinar

4. 12 Work-From-Home Productivity Hacks

5. From Theory to Practice: Marketing and Sales Enablement Friday Forum MarketingProfs event

6. Less Than Two Weeks Until the Branding Master Class Kickoff MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
article
Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
Businesses that need marketing services are faced with the question of whether to hire in-house, outsource to an agency, or contract with freelancers. Here are the most important factors to consider when making your decision. »
The Future of B2B Marketing: Better Timing, More Respect
sponsored article
The Future of B2B Marketing: Better Timing, More Respect
Traditional marketing operates by interrupting people. It's time we moved to permission marketing for more respect and better timing. But how do we know who wants to hear from us? Find out in this article. »
sponsored webinar
How the World's Greatest Brands Do Mass 1-to-1 Marketing
As a marketer today, you've got to always be listening and engaging with myriad customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing, and here's how you can do it. »
12 Work-From-Home Productivity Hacks
infographic
12 Work-From-Home Productivity Hacks
How can you boost productivity and set yourself up for success while working from home? Separating your work life and home life, firing up your energy levels, and maximizing your efficiency are key approaches. Check out the infographic. »
MarketingProfs event
From Theory to Practice: Marketing and Sales Enablement Friday Forum
Marketers and salespeople know the value of "alignment"—in theory, anyway. But how do you take the theory and apply it to your reality—so you can work together to generate more sales? These three highly useful sessions will help you turn alignment theory into marketing and sales success. »
Less Than Two Weeks Until the Branding Master Class Kickoff
MarketingProfs Master Class
Time is running out to get your ticket for the launch party of our upcoming Branding Master Class with Nick Westergaard. If you want to ask Nick your questions and learn how to build a stellar brand, you won't want to miss it.
Get your ticket.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is especially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you.
July 13: We kick off a new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kick off on July 15 with the first webinar, on lead magnets. In the weeks to follow, we'll move on to list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
The Value of a Traditional Marketing Mindset in a Digital World »
Entertaining or Excessive? People's Perceptions of Various Ad Channels »
10 Interesting B2B Marketing Stats [Infographic] »
Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead »
Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard on Marketing Smarts [Podcast] »
How to Generate Leads: A (Mostly) Complete Guide for Marketers [Infographic] »
News You Can Use
Updates from around the industry
ZoomInfo Unveils Industry's First Business Contact Preference Registry Demand Gen Report
Gett's B2B Marketplace Upgrades Sustainability Features for Enterprise Clients Businesswire
Paystand Releases New App for Paperless B2B Payment Model From Start to Finish Solar Power World
WorkerAppz Subsidizing Cross-Border Corporate Transfers With B2B Payments Platform The Fintech Times
BBN Adds Two New Partners From Emerging Economies MarTech Series
Performance Marketing Leader Swaarm Secures Seven-Figure Funding Round to Drive Global Expansion MarTech Series
Upcoming Events
JUL
8
[Webinar] How the World's Greatest Brands Do Mass 1-to-1 Marketing
60 minutes | sponsored by Sprinklr
JUL
15
[Webinar] The Marketing Power of Live-Event Engagement
45 minutes | sponsored by Cvent
JUL
16
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Demandbase
JUL
20
[Webinar] LinkedIn Ads: Your Key to the Highest-Quality B2B Leads
45 minutes | presented by AJ Wilcox
JUL
22
[Webinar] Three Ways Sales and Marketing Can Drive More Business Together
45 minutes | sponsored by Act-On
JUL
29
[Doubleheader Webinar Event] Video for Inbound & Outbound, Demand Gen & Lead Gen, and More
90 minutes | sponsored by Vidyard
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO
MarketingProfs

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