MarketingProfs Today: Starting a Business Online | A New Facebook Live | Online Lead-Gen

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In this issue

1.	How-To: A Crash Course: Start an Online Business in Three Steps
2.	#SocialSkim: A Whole New Facebook Live, Plus 10 More Stories This Week
3.	PRO Interactive Planning Tool: Blog Like a Pro
4.	My View: Your Paid Online Lead Generation Tactics Aren't Enough Anymore
5.	Survey Says: How Quickly Do Consumers Abandon New Mobile Apps?

An effective marketing plan goes beyond preparing for the Q4 holidays. Savvy brands can develop communications that cater to consumers' needs throughout the year. Learn the value of a customer-centric marketing calendar and review creative examples of seasonal planning. Download now!

How-To

A Crash Course: Start an Online Business in Three Steps

By Stephen Moyers

Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship. Read More

FOR PRO Members

Interactive Planning Tool: Blog Like a Pro

This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More

Seasonal factors like holidays, weather and cultural events have a big impact on customer behavior and brand revenue. A Customer-Centric Roadmap incorporating seasonality helps brands create programs that offer the right products to the right people at the right time throughout the year. Get the Whitepaper!

Survey Says

How Quickly Do Consumers Abandon New Mobile Apps?

By Ayaz Nanji

More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, according to recent research from Appboy. Read More

Quick Take

#SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's Roundup

By Christian Neri

This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature. Read More

My View

Your Paid Online Lead Generation Tactics Aren't Enough Anymore

By Ural Cebeci

Marketers have typically looked to banner ads, social media advertising, and paid search to generate leads. Unfortunately, such tactics are not enough. Read More

event calendar

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Jul 6	FREE Seminar—Five Digital Marketing Mistakes (and How to Fix Them)
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