MarketingProfs Today: Marketing Lessons From Taylor Swift | How to Hire | Wearables and Market Research

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In this issue

1.	How-To: Five Marketing Lessons From Taylor Swift, Brand Savant
2.	Podcast: Hunting for Unicorns: How to Hire, per Preact's Mike Saldi
3.	PRO How-To Guide: Email Essentials: The Keys to Increasing Open Rates
4.	Survey Says: Consumers' Ideal Cable TV Channel Package
5.	My View: Wearables Are a Game-Changer in Market Research

Join us on July 7 for our free seminar--How to Create a High Converting B2B Content Experience. You'll discover how to build a compelling content experience to generate leads and boost your conversion rate. Register today.

How-To

Five Marketing Lessons From Taylor Swift, Brand Savant

By Katie L. Fetting

Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, her actions read like a strategy textbook. Read More

Podcast

Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Mike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for. Read More

FOR PRO Members

How-To Guide: Email Essentials: The Keys to Increasing Open Rates

This 24-page guide discusses email open rates, industry averages, and ways to maximize your data accuracy. You'll delve into six key factors that have an impact on email opens—and discover tips for improving your efforts in each of those six areas. Read More

Join us on July 10 for our free Demand Generation Virtual Conference to learn how to generate mucho demand for your business while winning the trust of your prospects, customers, and sales team. Three brilliant speakers will give you real world tips you can implement immediately. Register today.

Survey Says

Consumers' Ideal Cable TV Channel Package

By Ayaz Nanji

Some 82% of consumers want to receive only the television channels of their choice rather than having to subscribe to set cable/satellite channel bundles, according to a recent report from Digitalsmiths. Read More

My View

Wearables Are a Game-Changer in Market Research

By Adam Rossow

Smart wearable devices are giving marketers the most complete customer data ever. Here's a look at how wearables are transforming market research and what marketers need to keep in mind. Read More

event calendar

Jul 7	FREE Seminar—How to Create a High Converting B2B Content Experience
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 14	FREE Seminar—Webinar Benchmarks Report
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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