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In This Issue
+ How-To: 10 Marketing Lessons I Learned From the Israeli Army
+ Survey Says: What Top Marketers Do Differently
+ PRO Take 10: Demonstrate Marketing Success by Setting Clear Objectives
+ Infographic: A Guide to Marketing Genius: Content Marketing
+ My View: Narrow the 'Suckiness Quotient' of Your Leads
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How-To 10 Marketing Lessons I Learned From the Israeli Army
By Uri Bar-Joseph
Before I ventured into the exciting world of marketing, I had a short career with the Israeli Defense Forces. Some of the lessons I learned there apply to my current role managing people and marketing campaigns. Read More
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PRO Take 10: Demonstrate Marketing Success by Setting Clear Objectives
In just 10 minutes, you'll receive guidelines for setting clear objectives. And if you follow those tips, you'll be able to clearly demonstrate marketing success in a language that your senior management team understands. Read More
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Survey Says
What Top Marketers Do Differently
By Ayaz Nanji
Top marketers are outpacing their peers in using technology across multiple channels, applying advanced analytics to determine media spends, and tracking their customers' lifetime value, according to a recent report. Read More
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Quick Take
A Guide to Marketing Genius: Content Marketing [Infographic]
By Verónica Maria Jarski
Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content than they do to advertisements and overt selling. Read More
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My View Narrow the 'Suckiness Quotient' of Your Leads
By Aaron Dun
The gap between Marketing-qualified leads and Sales-accepted leads is huge. I think it's because of the "suckiness quotient." Here's what I mean. Read More
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