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MarketingProfs
Jun 9, 2016 Vol. 15, No. 112
In this issue
1. How-To: Avoid Cliche Office-Scene Photos: Five Tips for Picking Images
2. Survey Says: The 100 Most Expensive Google AdWords Keywords
3.  PRO  Today's Seminar: Marketing to Today's Bionic Buyer
4. Video: When Inbound Marketing by Itself Isn't Enough
5. My View: Everyone, Just Stop Freaking Out About the New Instagram Algorithm
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How-To
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Avoid Cliche Office-Scene Photos: Five Tips for Picking Images
By Carmen Pietraru
You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To find more dynamic and realistic office-setting photos, follow these five tips. Read More
Video
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Marketing Video: When Inbound Marketing by Itself Isn't Enough
By Matthew Dibling
Sure, inbound marketing is great at generating top-of-funnel leads. But then what? Read More
FOR  PRO  Members
Today's PRO Item
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Today's PRO Seminar: Marketing to Today's Bionic Buyer
Today's buyers are like machines—with immediate access to the info they need. Learn how to reach them and which tools you need to become invincible. Get the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. Read More
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Advertisement  The Sophisticated Marketer's Guide to Content Marketing. 86% of marketers are using content marketing and 70% of B2B marketers plan to increase content marketing spend in the next year. It's time to take content marketing to the next level, moving beyond theory to enlightened practice. Download this guide to learn how!
 
Survey Says
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The 100 Most Expensive Google AdWords Keywords
By Ayaz Nanji
Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush. Read More
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My View
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Everyone Really Needs to Stop Freaking Out About the New Instagram Algorithm
By Vincent Bates
Instagram has caught the "relevance bug" and will soon change the way that platform users discover moments. So why are users going nuts about this algorithm change? (They so shouldn't.) Read More

event calendar

Jun 7
FREE Seminar—Marketing Project Management 201
Jun 9
PRO Seminar—Marketing to Today's Bionic Buyer
Jun 10
Virtual Conference—Content Marketing | 3 online sessions FREE!
Jun 23
PRO Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Oct 18-21
B2B Marketing Forum—Register by June 15 and save up to $500

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