MarketingProfs Today: Improving Email CTRs | More Pricing Strategies | Professional Services Firms

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In this issue

1.	How-To: 7 Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2)
2.	My View: The Biggest Marketing and Business Challenges of Professional Services Firms
3.	PRO Take 10: How to Create a YouTube Content Library With Google Hangouts On Air
4.	Survey Says: The Best Tactics for Improving Email CTRs
5.	Infographic: Tips for Creating a 360-Degree Approach to Your Digital Marketing

Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

How-To

Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2)

By Rohan Ayyar

Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer to zero in on profitable pricing strategies tailor-made for you, with the added benefit of setting you apart from the competition. Read More

FOR PRO Members

Take 10: How to Create a YouTube Content Library With Google Hangouts On Air

In just 10 minutes, you'll learn how to use Google's free and easy Hangouts On Air tool to build a video content library on your branded YouTube channel with the support of experts, vendors, customers, and others. Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

The Best Tactics for Improving Email CTRs

By Ayaz Nanji

Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2. Read More

Quick Take

Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]

By Verónica Maria Jarski

Having a 360-degree approach to digital marketing can help you provide a consistent brand experience across channels. Read More

My View

The Biggest Marketing and Business Challenges of Today's Professional Services Firms

By Sylvia Montgomery

We recently surveyed about 500 professional services firms to ask them about their most pressing issues and challenges. Here's what they said. Read More

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