MarketingProfs Today
Together with the programmatic advertising experts at

Thursday, June 8, 2023

📋 Table of Contents

1. Why Content, Not Customer Service, Is the Heart of Customer-Centricity

2. Distributed Marketing: How to Avoid Chaotic Processes sponsored webinar

3. B2B Marketers and Creating Content That Sells

4. Select, Set Up, and Deploy an Optimal Marketing Strategy MarketingProfs Friday Forum

5. Eight Essential On-Page SEO Elements to Focus On

6. Summer Is on Its Way MarketingProfs B2B Forum

7. Social is Growing. Grow With It. MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why Content, Not Customer Service, Is the Heart of Customer-Centricity
article
Why Content, Not Customer Service, Is the Heart of Customer-Centricity
Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want. »
sponsored
Report: Discover the Power of Multichannel Advertising
StackAdapt surveyed 200 agency and brand decision-makers to gain insight into the most effective multichannel marketing strategies. Check out the report to learn the benefits of a multichannel approach, along with tips and insights for top channels. Download the report now! »
Distributed Marketing: How to Avoid Chaotic Processes
sponsored webinar
Distributed Marketing: How to Avoid Chaotic Processes
How can you make the best of a distributed team? Multiple locations and channels can result in disparate data sources, branding inconsistency, disjointed workflows, and lousy ROI. But that doesn't have to be the case. Learn how to make distributed marketing work. »
B2B Marketers and Creating Content That Sells
podcast
B2B Marketers and Creating Content That Sells
Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't want, why descriptive product content isn't useless, how to address price increases, and more. Read more and listen in. »
Select, Set Up, and Deploy an Optimal Marketing Strategy
MarketingProfs Friday Forum
Select, Set Up, and Deploy an Optimal Marketing Strategy
Marketing strategy decisions can be a balancing act. So many new technologies and tactics make them overwhelming. Join three experts for a forum on marketing strategy that will cover counterintuitive marketing, ABM and display ads, and how to prepare for the next few years. Walk away with strategic wisdom! »
Eight Essential On-Page SEO Elements to Focus On
infographic
Eight Essential On-Page SEO Elements to Focus On
This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings. Check out the infographic. »
MarketingProfs B2B Forum
Summer Is on Its Way
Temperatures are heating up outside... and prices to attend our B2B Forum conference are soon going to increase right along with them! Don't miss out on the ultimate destination for marketers to learn how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Tactical sessions. Inspirational keynotes. Fun, games, and shenanigans. Immeasurable connections. Join us in Boston for the event of the year. But hurry! Prices increase this month! Get your ticket now. »
Social is Growing. Grow With It.
MarketingProfs Working Webinar for PRO Members
Social media—paid and organic combined—ranks as the highest B2B lead gen tools among 900+ B2B marketers. Don't you think it's time to see what social media marketing can offer you? Gain followers and start a community conversation in just four weeks with Building Brand Trust Through Social Media, the PRO Working Webinar hosted by Zontee Hou. Get started now!
Build brand trust on social
Profs Picks
sponsored
The marketing world is moving at such a lightning-fast pace that marketers' time is always well-spent learning new skills. Even better if they can get those skills for free. Well, you're in luck: StackAdapt is offering a free Digital Out-of-Home Channel (DOOH) Certification course! Take your programmatic knowledge to the next level with a program that goes from a basic introduction to tangible strategies on how to apply DOOH in the programmatic ecosystem. You'll elevate your skills and make DOOH advertising your specialty! Check out the course now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
How to Authentically Brand Yourself in a Digital World | Marketing Smarts Live Show »
Top 3 Use Cases for Data Clean Rooms »
ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast] »
Five Critical Areas Salespeople Need to Improve On [Infographic] »
A Beginner's Guide to Using GIFs in Marketing »
Six Ways to Unlock Web3 for B2B Marketers »
News You Can Use
Updates from around the industry
Intellimize Enables B2B Marketers to Drive More Efficient Pipeline With Turnkey Salesforce Integration MarTech Series
Planful Announces the First End-to-End Marketing Planning Software to Build, Execute, and Measure Marketing Plans PR Newswire
Flexport Adds Fulfillment, B2B Distribution, and Last Mile Delivery to Its End-to-End Supply Chain Capabilities Following the Acquisition of Shopify Logistics PR Newswire
Breef Adds Payment Infrastructure to B2B Marketplace for Agencies PYMNTS
FlashIntel Releases Breakthrough Whitepaper on MomentumForce Methodology for Rampant Global B2B Sales Growth EIN News
Togai Secures $3.1M Seed Funding to Help B2B Companies Implement Lightning-Fast Pricing Benzinga
Upcoming Events
JUN
8
Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI
60-minute webinar | sponsored by Acquia + Material
JUN
9
Marketing Strategy Friday Forum
3 sessions on content marketing | sponsored by ZoomInfo
JUN
20
Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet
JUN
21
AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers
JUN
22
6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.