MarketingProfs Today: Video ROI in Marketing | Contrarian Content Tips | Fortune 500 CEOs on Social

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In this issue

1.	How-To: The Future of Video in Marketing: Proof That Video Can Drive Sales
2.	Quick Take: Six Content Creation Tips for Big Results: The Contrarian Approach
3.	PRO On-Demand Seminar: Discover Your Presentation Persona
4.	Survey Says: How Engaged Are Fortune 500 CEOs on Social Media?
5.	Infographic: Google Algorithm Updates: What You Need to Know About Fred

With 3 super-smart presentations, attendee-only resources, and live Q&A, we guarantee that our Content Marketing Virtual Conference will rekindle your romance with content. Check out the program!

How-To

The Future of Video in Marketing: Proof That Video Can Drive Sales

By Jim Spaeth

Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know. Read More

FOR PRO Members

On-Demand Seminar: Discover Your Presentation Persona

In this PRO seminar, you'll learn about Badge, a first-of-its-kind skills assessment system that will help you discover your natural presenter type—so you can dazzle any audience on any topic any time. You'll leave with actionable tips on how to discover and improve your communication style to achieve your greatest success. Read More

Our Content Marketing Virtual Conference will have three super-smart presentations to help you build a more sophisticated (and happier) relationship with your content. Check out the program!

Survey Says

How Engaged Are Fortune 500 CEOs on Social Media?

By Ayaz Nanji

Some 60% of Fortune 500 CEOs have no accounts in their own name on any of six major social networks, according to recent research from CEO.com and DOMO. Read More

Quick Take

Six Content Creation Tips for Big Results: The Contrarian Approach

By Deborah Holstein

Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone else does it—may help you tick the quantity box, but you'll fall short on quality... And that won't drive results. Read More

AT-A-GLANCE

Google Algorithm Updates: What You Need to Know About Fred [Infographic]

By Laura Forer

Earlier this year, Google released a search algorithm update that has since been dubbed "Fred." And though the name is straightforward, what it means for marketers is not. Here's an infographic with the lowdown. Read More

event calendar

Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Jun 20	FREE Seminar—Optimizing Your B2B Demand Generation Machine
Jun 21	FREE Seminar—How to Use Webinars to Increase Customer Engagement
Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Jun 1	Online Course—Marketing Measurement & Analysis \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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