MarketingProfs Today: Duplicate Data's Evil Twin | Scale Lead Nurturing | Online Ads, Content

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In this issue

1.	How-To: Your Duplicate-Data Problem Has an Evil Twin That Is Much Worse
2.	Podcast: How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred
3.	PRO How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
4.	My View: What Your Customers (and Competitors) Think About Online Advertising & Content Marketing
5.	Survey Says: Top Roadblocks to Better Collaboration Between Brands and Agencies

Win Big With Content Marketing: Here's your One-Stop-Shop. Content marketing builds awareness, drives interest, and ultimately helps generate leads. Get real results when you download this guide and uncover how to lay the foundation for your content marketing engine, get the tools for managing and producing content, and learn how to prove the value of your content marketing. Get the guide!

How-To

Your Duplicate-Data Problem Has an Evil Twin That Is Much Worse: Duplicate Fields

By Ed King

Marketers know the duplicate-record problem well, but even more insidious are duplicate data fields. Here's how to minimize the problem and perform data unification, along with tools and resources for doing the job right. Read More

Podcast

How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing. Read More

FOR PRO Members

How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix

In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More

The Sophisticated Marketer's Guide to Content Marketing. 86% of marketers are using content marketing and 70% of B2B marketers plan to increase content marketing spend in the next year. It's time to take content marketing to the next level, moving beyond theory to enlightened practice. Download this guide to learn how!

Survey Says

Top Roadblocks to Better Collaboration Between Brands and Agencies

By Ayaz Nanji

Executives say the biggest thing preventing better collaboration between brands and marketing agencies is a lack of useful reporting/metrics, according to a recent report from Oracle Marketing Cloud and Forbes Insights. Read More

My View

What Your Customers (and Competitors) Think About Online Advertising and Content Marketing

By Ural Cebeci

What can you learn from the increase of ad-blocker downloads and criticism of banner-ad effectiveness? Here's a look at what my team discovered when we explored consumer and marketer attitudes toward online ads and content marketing. Read More

event calendar

Jun 7	FREE Seminar—Marketing Project Management 201
Jun 9	PRO Seminar—Marketing to Today's Bionic Buyer
Jun 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Jun 23	PRO Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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