MarketingProfs Today: Pricing Strategies | B2B Content | You Need a Quant

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In this issue

1.	How-To: Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)
2.	My View: Why Your Marketing Team Needs a Quantitative Analyst
3.	PRO MarketingProfs University: The Ultimate Recipe for a Great Brand Story
4.	Survey Says: B2B Content Marketing: Top Tactics, Goals, and Tools
5.	Infographic: Nine Steps for Public Speaking Like a Pro

Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

How-To

Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)

By Rohan Ayyar

Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have to dig deeper into buyers' thought process to understand what persuades them to buy. Read More

FOR PRO Members

MarketingProfs University: The Ultimate Recipe for a Great Brand Story

We'll guide you through the brand storytelling tips, tools, and techniques you'll need to create a story your audience can't resist—and won't get tired of sharing. Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

B2B Content Marketing: Top Tactics, Goals, and Tools

By Ayaz Nanji

Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media. Read More

Quick Take

Nine Steps for Public Speaking Like a Pro [Infographic]

By Verónica Maria Jarski

Worried about your public speaking? This infographic offers tips and tricks for shaking off the fear and crafting a successful public speaking engagement. Read More

My View

Why Your Marketing Team Needs a Quantitative Analyst

By Alan Izenman

Programmatic ad buying has led to the rise of "quantitative analysts." Here's what they do and why you need one. Read More

event calendar

Jun 9	Everybody Writes In-Person Workshop—Indianapolis
Jun 9	FREE Seminar—Your Mission: Defeat the Top Five Data Villains
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Jun 12	Virtual Conference—Content Marketing: 3 online sessions—FREE!
Jun 16	FREE Seminar—The Official Explorer's Guide to Modern Marketing
Jun 18	PRO Seminar—How to Transition From Product Promoters to Trusted Advisors
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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