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In This Issue
+ How-To: Seven Steps to Running Geotargeted Campaigns Like a Pro
+ PRO: Reach Influencers and Boost Brand Awareness
+ Survey Says: BMW, Clinique, Audi Top Luxury Brands on Facebook
+ Quick Take: Beware of Shiny Marketing Toys
+ My View: Five Reasons to Attend the MarketingProfs B2B Forum 2011
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Advertisement  Explore the new world of communications: Free eBook
"Mastering Audience Engagement," Marketwire's free eBook, guides you through the new media environment and helps you reinvent your role as a strategic, successful communicator. Each chapter contains tips and best practices. Download Chapter 3 now.
How-To Go Local: Seven Steps to Running Geotargeted Campaigns Like a Pro
By Kfir Moyal
This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding process if you follow these seven steps. Read More
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PRO Reach Influencers and Boost Brand Awareness
Discover how 13 companies have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to boost brand awareness, foster third-party credibility, generate buzz, and increase sales. Read More
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Advertisement  More leads. More revenue. June 14-15.
Can't make it to Boston next week for the B2B Forum? No worries—we're bringing the conference to you. Join us from the comfort of your computer and watch live streaming video of the sessions and keynotes for just $149 (Save $50 with code TODAY). Register!
Survey Says
BMW, Clinique, Audi Top Luxury Brands on Facebook
BMW, Clinique, and Audi have nabbed the top three spots among a list of 100 prominent luxury brands for exceptional Facebook marketing. Read More
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Quick Take
Beware of Shiny Marketing Toys
Many marketers can't resist a shiny toy. Whether pay-per-click in the mid '90s or mobile marketing in the late 2000s, we want it—and we want it now. But to ensure that the next shiny toy will make strategic sense for you, consider these three questions.
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My View Five Excellent Reasons to Attend the MarketingProfs B2B Forum 2011
By Carlos Hidalgo
You still have time to register for the MarketingProfs B2B Marketing Forum 2011. If you are contemplating whether to stay home or go, I say go! Here are the Top 5 reasons why you should attend this year's B2B Forum. Read More
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@markivey Why brands are suddenly embracing journalists, the latest twist in #contentstrategy (New Post): https:////cop.st/iKgAVQ
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Forum Today's Question
By Theresa H. 6/6/2011 at 1:29 PM
Am I required to provide an opt-out option on a prize-giveaway form that I will use for collecting email addresses at health fairs? Go To Question
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June 9
 PRO Seminar—Conversion in a Social World: From Likes to Leads with Tim Ash
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
June 16
 PRO Seminar—How To Become A Content Juggernaut with Mitch Joel
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 28
 FREE Seminar—Creating a Seamless Experience Across Channels sponsored by Performable
July 8
 Digital Marketing World—Email Marketing free online conference
July 14-29
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
 
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