MarketingProfs Today: 5 Creativity Boosters | Everything Is Marketing | Agency Compensation

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In this issue

1.	How-To: Bored With Brainstorming? Try These 5 Creativity Boosters
2.	Podcast: Everything Is Marketing and Marketing Is Everything: Michael Brenner
3.	PRO How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4.	Survey Says: How Marketing and Advertising Agencies Are Compensated
5.	Infographic: How to Build a Better Social Marketing Strategy

With 3 super-smart presentations, attendee-only resources, and live Q&A, we guarantee that our Content Marketing Virtual Conference will rekindle your romance with content. Check out the program!

How-To

Bored With Brainstorming? Try These Five Creativity Boosters

By Sandra Stewart

Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems. Read More

Podcast

Everything Is Marketing and Marketing Is Everything: Michael Brenner on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Marketing strategist, author, and MarketingProfs B2B Forum speaker Michael Brenner discusses employer marketing—the importance of HR for marketing success and the rise of "champion leaders." Read More

FOR PRO Members

How-To Guide: A Step-by-Step Guide to Marketing Automation Success

In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More

Our Content Marketing Virtual Conference will have three super-smart presentations to help you build a more sophisticated (and happier) relationship with your content. Check out the program!

Survey Says

How Marketing and Advertising Agencies Are Compensated

By Ayaz Nanji

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National Advertisers (ANA). Read More

AT-A-GLANCE

How to Build a Better Social Marketing Strategy [Infographic]

By Laura Forer

From Livestreaming to quizzes and videos, there's a lot you can be doing to enhance your social channels. Check out this infographic for some great data and ideas on how to build a better social media strategy. Read More

event calendar

Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Jun 20	FREE Seminar—Optimizing Your B2B Demand Generation Machine
Jun 21	FREE Seminar—How to Use Webinars to Increase Customer Engagement
Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Jun 1	Online Course—Marketing Measurement & Analysis \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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