MarketingProfs Today: Place in the PPC Olympics | Marketing Execution | Pick the Right Social Platform

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In this issue

1.	How-To: How to Win a Spot on the PPC Podium in the Olympics of Search
2.	Survey Says: Which Contest Prizes Do Consumers Like Most?
3.	PRO Take 10: How to Optimize Your LinkedIn Profile With Keywords
4.	My View: The Top Five Drivers in Marketing Execution Performance
5.	Infographic: How to Pick the Right Social Platform to Grow Your Sales

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How-To

How to Win a Spot on the PPC Podium in the Olympics of Search

By Mark Smith

Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To compensate, use these four techniques and win the top spots. Read More

FOR PRO Members

Take 10: How to Optimize Your LinkedIn Profile With Keywords

In just 10 minutes, learn to drive traffic to your profile with one of LinkedIn's best-kept secrets: search engine optimization. Discover how to add keywords to your LinkedIn profile to increase visitors, improve networking, and connect with the right people. You'll leave with a thorough understanding of how to get better visibility on LinkedIn. Read More

The Sophisticated Marketer's Guide to Content Marketing. 86% of marketers are using content marketing and 70% of B2B marketers plan to increase content marketing spend in the next year. It's time to take content marketing to the next level, moving beyond theory to enlightened practice. Download this guide to learn how!

Survey Says

Which Contest Prizes Do Consumers Like Most?

By Ayaz Nanji

Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld. Read More

Quick Take

How to Pick the Right Social Platform to Grow Your Sales [Infographic]

By Verónica Jarski

Not every social platform suits every business. Use these tips to choose the right social platform for engaging your potential customers and deepening relationships with your current ones. Read More

My View

The Top Five Drivers in Marketing Execution Performance

By Chris Dent

The first step to marketing execution done right is to understand what drives performance. Here's a look at the biggest drivers of performance. Read More

event calendar

Jun 7	FREE Seminar—Marketing Project Management 201
Jun 9	PRO Seminar—Marketing to Today's Bionic Buyer
Jun 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Jun 23	PRO Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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