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In This Issue
+How-To: 13 'Secrets' to Engaging Your Blog Site Visitors
+#SocialSkim: Social Media This Week, Including Salesforce and ExactTarget
+PRO Online Toolkit: Email Campaign Planner
+Survey Says: Online Shoppers Want More Delivery and Return Options
+My View: Famous Author Nora Ephron's Lesson for Content Marketers
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How-To 13 'Secrets' to Engaging Your Blog Site Visitors
By Michelle Rebecca
You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans. Read More
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PRO Online Tool: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Survey Says
Online Shoppers Want More Delivery and Return Options
By Ayaz Nanji
More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates and shipping options. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded Content
By Angela Natividad
What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment! Read More
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My View What Nora Ephron Can Teach Content Marketers About Getting to the Point
By Leon Altman
In her freshman journalism class, Nora Ephron learned an important lesson about quickly getting to the heart of a story. Here's what the famous author learned and how that lesson can help content marketers. Read More
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