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| By Laura Patterson |
| Measuring and reporting on Marketing's value is more important than ever. To truly demonstrate their value and design an effective performance measurement system, marketers should focus on four key areas.
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| By Christian Gulliksen |
| Recently, on a friend's suggestion, I visited a website that kept me smiling as I clicked from one page to the next. And any business can learn from the lessons it offers, including these four.
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| In just 10 minutes, learn what it takes to create a social business agenda. For companies hesitant to embrace social, IBM's Sandy Carter offers encouragement and suggestions on how to experiment. If you are already using social, get guidance on how to gauge the influence of your engagement.
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Four Tips for a Stronger Call to Action
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| If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action. Does it tell a customer how to take the next step? Does it create a sense of urgency? If not, apply these four tips to craft a powerful call to action.
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By Melissa Crossman
Unlike traditional advertising, performance marketing requires that businesses pay only for advertising that generates solid leads and sales, rather than just interest. So, what kinds of performance marketing campaigns are available—and which one is best for your company?
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