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In This Issue
+ How-To: Adapt or Perish—The New Dynamics of Digital Marketing
+ PRO: Take 10—Boost Event Attendance With Social Media Marketing
+ Survey Says: Twitter Use Reaches 13%, Strongest Among Minority Groups
+ Quick Take: How to Present Analytics to Your Leadership Team
+ My View: How to Host a Twitter Chat That Rocks
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How-To Adapt or Perish: The New Dynamics of Digital Marketing
By Joel Book
Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology. Read More
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PRO Take 10: How to Boost Event Attendance With Social Media Marketing
In just 10 minutes, learn how to use popular social media networks to build interest for special events. You'll discover how to get people to chat about your event online, and find out if people are discussing your event on Twitter. Read More
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Survey Says
Twitter Use Reaches 13%, Strongest Among Minority Groups
Some 13% of online adults in the US say they use Twitter, up from 8% who said so in November 2010. Meanwhile, Twitter use among men has doubled from 7% in November to 14% in May 2011.
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Quick Take
How to Present Analytics to Your Leadership Team
Communication is key. Not every C-suite exec understands the dense data derived from your digital marketing metrics. Whether you're talking about "visits," "conversions," or "pageviews," here's how to effectively deliver your data. Read More
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My View How to Host a Twitter Chat That Rocks
By Verónica Maria Jarski
You used to need a fabulous venue, trendy drinks, and sizzling names to throw the biggest party in town, but all that's needed these days is a Twitter account and a wee bit of planning. Read More
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@amandamaks 5 Keys to Motivating Your Employee Bloggers https:////cot.ag/jNzVed
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Forum Today's Question
By rogersbalser 6/4/2011 at 7:54 PM
What are some ways I can package and sell 401(k) advice to physicians at a local hospital?
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June 7
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June 9
 PRO Seminar—Conversion in a Social World: From Likes to Leads with Tim Ash
Jun 13-15
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June 16
 PRO Seminar—How To Become A Content Juggernaut with Mitch Joel
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June 28
 FREE Seminar—Creating a Seamless Experience Across Channels sponsored by Performable
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 Digital Marketing World—Email Marketing free online conference
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