MarketingProfs Today: Repurpose Content | Skype Mutates | 16 Content Fails | Travel Search Trends

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In this issue

1.	How-To: How to Turn One Long-Form Article Into Nine Pieces of Content
2.	#SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This Week
3.	PRO On-Demand Seminar: How to Harness User Experience as Your Marketing Secret Weapon
4.	Video: 16 Easy Ways to Fail at Content Marketing
5.	Survey Says: Travel-Related Google Search Trends [Infographic]
6.	Infographic: Consumer Purchase Behavior by Industry, Device, and Country

With 3 super-smart presentations, attendee-only resources, and live Q&A, we guarantee that our Content Marketing Virtual Conference will rekindle your romance with content. Check out the program!

How-To

How to Turn One Long-Form Article Into Nine Pieces of Content

By Joe Griffin

Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, do? Read More

Video

Marketing Video: 16 Easy Ways to Fail at Content Marketing

By David Spark

Here's a surprising fact: Just because you're a good writer or video or audio producer doesn't mean you're a good content marketer. Many of us are still making these 16 mistakes. Read More

FOR PRO Members

On-Demand Seminar: How to Harness User Experience as Your Secret Marketing Weapon

In this Teach Me How seminar, you'll learn to both identify your customers' current online experience and make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customers have is so positive that they can't wait to return. Read More

Our Content Marketing Virtual Conference will have three super-smart presentations to help you build a more sophisticated (and happier) relationship with your content. Check out the program!

Survey Says

By Ayaz Nanji

Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google. Read More

Quick Take

#SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This Week

By Christian Neri

Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more! Read More

AT-A-GLANCE

Consumer Purchase Behavior by Industry, Device, and Country [Infographic]

By Laura Forer

How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries. Read More

event calendar

Jun 6	FREE Seminar—How to Track the Campaign Metrics That Matter
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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