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In This Issue
+ How-To: What Exactly Is a 'Social Business'?
+ PRO Take 10: Ways to Turn Your Brand Into Eye Candy for Your Customers
+ Survey Says: Brands Unsure About Who Controls Social Media Comms
+ Quick Take: Incorporating Social Media at Customer Touch Points
+ My View: Hockey Stick Approach: Are Your Leads Shooting and Scoring?
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How-To What Exactly Is a 'Social Business'?
By Gerardo A. Dada
Here we go again. We have a new buzzword: "Social Business." But being a social business is not about being on or monitoring LinkedIn, Twitter, and (if you are in the "leading edge") Google+ and Pinterest. Read More
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PRO Take 10: Six Ways to Turn Your Brand Into Eye Candy for Your Consumers
As social media continues to evolve, one thing is becoming crystal clear: Brands are becoming more and more visual. Imagery is now a cornerstone of social media. Learn six ways to transform your brand into eye candy for your consumers and knock their visual socks off. Read More
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Advertisement  Join MarketingProfs for eye-opening social media presentations and enlightening Q&A at this FREE virtual event. Register now and enjoy the inspiration of a conference without the hassle of travel. See you June 8!
Survey Says
Brands Unsure About Who Controls Social Media Communications
Confusion reigns regarding who is in charge of customer conversations via social and mobile channels: 58% of C-level execs say the CEO is responsible, but only 28% of middle managers agree with that assessment. Read More
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Quick Take
Four Steps to Incorporating Social Media at Consumer Touch Points
A recent McKinsey Quarterly article, "Demystifying Social Media," illustrates how using social media right can enable "targeted marketing responses at individual touch points along the consumer decision journey." Here are four steps to take to meet and engage consumers during their journey. Read More
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My View Hockey Stick Approach: Are Your Leads Shooting and Scoring?
By Jenny Vance
Companies that judge the success of their lead generation program based on fast results are missing out on significant revenue that can be generated by taking what I call a “hockey stick” approach to sales. Read More
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John Jantsch @ducttape In case you missed it - free eBook - The Crazy Busy Marketer’s Guide to Content Creation in the Real World https:////ducttape.me/LrZtOA
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Forum Today's Question
By atari86 on 6/3/2012 at 8:45 PM
Looking for a CMS development company to build a video site from scratch, with an infrastructure that can handle a multitude of videos. Go To Question
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