Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, June 4, 2024
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👋 Hello, Marketer!
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(Unofficial) summer is in full swing, and in line with all the upcoming sun and fun... MarketingProfs Today is sporting a new vibe—more colorful, more exciting and bright—but it's still packed with plenty of practical know-how and advice. Think of it as the equivalent of marketing sunblock, helping you avoid getting burned!
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—Vahe Habeshian | MarketingProfs Director of Publications
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All-new session tomorrow!
Enhance Your Outreach
No doubt about it: demand gen is hard. But you can make it easier with a systematic workflow that identifies where AI can lend a hand. Tomorrow, Pam Didner shows you how to optimize your outreach for successful lead generation in Optimize Lead Generation With AI. Join Pam and the MarketingProfs community Wednesday at 12 noon ET.
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In This Issue
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ARTICLE
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Google's AI Overview: Impact on SEO, Marketing, and Advertising
Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising.
Learn more »
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COMMUNITY | POLL RESULTS
We recently polled marketers and asked them, "What do you look for in a Marketing Conference?" Here are the Top 3 answers:
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17% said Experts Sharing Knowledge
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16% said Specific Topics to Grow My Skills
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12% said Hands-on Workshops
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RESEARCH
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Enterprise CMO Tenure and Hiring Trends
The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives', according to recent research.
Check out the study findings »
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INFOGRAPHIC
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The 25 Companies With the Best Reputations in the US
Nvidia, 3M, and Fidelity Investments are the high-profile companies with the best reputations among consumers in the United States, according to the 2024 Axios Harris Poll 100 reputation rankings.
Check out the infographic »
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FOR MARKETINGPROFS PRO MEMBERS
Do Buyers Dig Your Vibe?
Your buyers are increasingly on social media—yes, even B2B buyers. And they're checking you out to see how you vibe. Take control of the conversation and enchant your audience with Building Brand Trust Through Social Media. This four-part hands-on workshop will give you the keys to creating an account that vibes with your buyers. Included with PRO membership.
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