MarketingProfs Today: Better CTAs | Email Metrics Post-GDPR | B2B Podcasts | Robots in Content Marketing | B2B Sales Prospecting

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In this issue

1.	How-To: How to Use Research to Write High-Converting CTAs and Tailor Your Content
2.	Article: Benchmarking Your Email Metrics Post "GDPR Cleanse" [Sponsored]
3.	PRO New Live Seminar: Content Marketing for Humans in the Age of Robots
4.	Survey Says: Thirty Must-Know B2B Sales Prospecting Stats [Infographic]
5.	Quick Take: The Business Podcast Primer: The Right Way to Do What Is So Often Wrong
6.	Infographic: Five Myths About PPC... Busted!

Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.

How-To

How to Use Research to Write High-Converting CTAs and Tailor Your Content

By Garrett Moon

Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales. Read More

Benchmarking Your Email Metrics Post "GDPR Cleanse"

By IBM Watson Marketing [Sponsored Content]

The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks. Read More

FOR PRO Members

New Live Seminar: Content Marketing for Humans in the Age of Robots

Reserve your spot for this upcoming Teach Me How seminar with Chris Brogan to learn how to capture your customers' attention with carefully crafted content. Read More

Northwestern's Online MS in Information Design & Strategy
Learn where information architecture, user experience, and data science meet in the interdisciplinary MS in Information Design and Strategy program from Northwestern University. Earn your master's degree entirely online. Find out more.

Survey Says

30 Must-Know B2B Sales Prospecting Stats [Infographic]

By Ayaz Nanji

How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers? Read More

Quick Take

The Business Podcast Primer: The Right Way to Do What Is So Often Wrong

By Peter Altschuler

Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. Here are 11 tips for how to make your B2B podcast a success. Read More

AT-A-GLANCE

Five Myths About PPC... Busted! [Infographic]

By Laura Forer

Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths. Read More

event calendar

Jun 12	FREE Seminar—Why Building a Brand Is the Single Best Investment to Grow Your Business
Jun 14	Teach Me How— Content Marketing for Humans in the Age of Robots
Jun 19	FREE Seminar—What Comes After the ESP for E-Commerce
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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