MarketingProfs Today: Actually Interesting Content | Ways to Use Mobile Push | Innovative Launches

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In this issue

1.	How-To: 7 Tips for Developing Good, Relevant, Actually Interesting Content
2.	Quick Take: Five New Ways to Use Push to Make Mobile More Actionable
3.	PRO Seminar: Turn Marketing Technology Into a Competitive Advantage
4.	My View: Tips for an Innovative Product Launch That Wows Customers
5.	Survey Says: How Consumers Find and Use Mobile Apps

[Virtual] Marketing Innovation Summit for B2B. On June 16th, the Marketing Innovation Summit for B2B goes Virtual! At your computer, learn the latest Account-Based Marketing strategies and B2B website best practices from experts at SiriusDecisions, GE, Salesforce.com, MRM//McCann, Citrix, Domo, ChiefMarTech.com and more. RSVP today.

How-To

Seven Tips for Developing Good, Relevant, and Actually Interesting Content

By Sarah Bricker

Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and creative content. Read More

FOR PRO Members

Today's PRO Seminar: Turn Marketing Technology Into a Competitive Advantage

You'll get an overview of the marketing technology landscape and the principles for harnessing that technology as a competitive advantage. You'll also gain a solid understanding of how marketing and technology intersect and how to build a better relationship between Marketing and IT. Read More

Take Your B2B Marketing to the Next Level. RSVP to attend the [Virtual] Marketing Innovation Summit for B2B! On June 16, learn ground-breaking B2B trends & tangible best practices for advertising, personalization & demonstrating ROI. Experts from MRM//McCann, SiriusDecisions, Domo, Salesforce, Citrix & more. View the Agenda.

Survey Says

How Consumers Find and Use Mobile Apps

By Ayaz Nanji

Most consumers first hear about mobile apps from friends and family, according to a recent report from Google and Ipsos. Read More

Quick Take

Five New Ways to Use Push to Make Mobile More Actionable

By Mallory Lee

Ideally, your mobile app will do more with a push message than simply display an "FYI" or reminder. Here are some new ways that you may not have considered before for using push and inspiring action. Read More

My View

Tips for an Innovative Product Launch That Wows Customers

By Eric Harris

To remain competitive, brands today must be as innovative with their product launches as they are with the products themselves. Read More

event calendar

Jun 4	PRO Seminar—Turn Marketing Technology Into a Competitive Advantage
Jun 4, 9	Everybody Writes In-Person Workshop—Boston, Indianapolis
Jun 9	FREE Seminar—Your Mission: Defeat the Top Five Data Villain s
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Jun 12	Virtual Conference—Content Marketing: 3 online sessions—FREE!
Jun 16	FREE Seminar—The Official Explorer's Guide to Modern Marketing
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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