MarketingProfs Today

Friday, June 30, 2023

📋 Table of Contents

1. A B2B Product Launch Checklist: Eight Essential Elements

2. B2B = Back to Boston! MarketingProfs B2B Forum

3. Why Google Analytics 4 Requires Your Immediate Attention Marketing Smarts Live Show

4. Ensure a Great Customer Experience at Every Touchpoint MarketingProfs Friday Forum

5. Strategic Advantage Through Competitive Intelligence and Analysis

6. Universal Analytics: We Tried to Warn You... MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

A B2B Product Launch Checklist: Eight Essential Elements
article
A B2B Product Launch Checklist: Eight Essential Elements
After an eternity of development, testing, troubleshooting, and more testing, you've finally reached your product's launch date! But wait... did you forget something? Use this product launch checklist to ensure you haven't missed anything. »
MarketingProfs B2B Forum
B2B = Back to Boston!
Need to get out of your house or office? Want to dive into learning something new? Do you enjoy shenanigans (for introverts and extroverts!) with other B2B marketers? We're here for you! Join us this October in Boston for an intimate, insights-packed, shenanigans-filled B2B Forum event. It might just be the best thing you do this year! Get your ticket now. »
Why Google Analytics 4 Requires Your Immediate Attention
Marketing Smarts Live Show
Why Google Analytics 4 Requires Your Immediate Attention
In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action. Tune in! »
Ensure a Great Customer Experience at Every Touchpoint
MarketingProfs Friday Forum
Ensure a Great Customer Experience at Every Touchpoint
Without your customers, you wouldn't have a successful business. That's why it's so important to keep them coming back. Join us for three expert-led sessions covering every aspect of CX, including voice of the customer, hyper-personalization, and more. It's time to maximize your CX impact. »
Strategic Advantage Through Competitive Intelligence and Analysis
article
Strategic Advantage Through Competitive Intelligence and Analysis
The mere effort of doing dynamic competitive analysis will reveal a host of insights you can use thereafter in your marketing. »
Universal Analytics: We Tried to Warn You...
MarketingProfs Master Class for PRO Members
Tonight, Google shuts down their beloved Universal Analytics tool. Is your team ready to tackle GA4 on Monday? If not, get up to speed on GA4's new workflow, features, and reporting with our Master Class, Google Analytics 4 for Marketers. Hosted by data lover Christopher S. Penn. Available on-demand now to PRO and PRO Teams members!
Prep for GA4
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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News You Can Use
Updates from around the industry
Showpad Announces New AI Capabilities to Help Sellers Become Trusted Advisors to Increasingly Knowledgeable Buyers GlobeNewswire
Numentum and B2B Marketing Partner to Inspire Better Buyer Experiences via Community-Driven Marketing EIN News
Resistant AI Raises $11M for AI Security Solutions PYMNTS
AnalyticsIQ Makes Predictive Data Available in Databricks Marketplace EIN News
Invoiced Launches B2B Invoicing Network to Streamline Accounts Payable Process PYMNTS
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