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Together with next gen customer engagement platform
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What Does a Great Experience Look Like?
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MarketingProfs Friday Forum
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| A great customer experience is key to building your brand, because happy customers return... and refer. Do your customers have a great experience at every step of their journey? Join us Friday, July 15 for the Customer Experience Friday Forum, featuring ActiveCampaign's Kelly O’Connell and two more top industry experts. It's free and open to everyone! |
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| Profs Picks |
| sponsored |
| The best thing you can do for someone is to create a moment of joy. But as a marketer in the digital age, that can be hard now that people’s relationship with brands has fundamentally changed. Many brands struggle with disjointed communication across multiple channels, generic batch and blast messages that are out of sync with customers' behaviors and preferences, and expensive data stacks that they cannot put into action. What hasn't changed is the key to customer engagement: creating an emotional connection through joyful experiences. Iterable is a customer activation platform that helps brands deliver those experiences with harmonized, individualized, and dynamic communications. It's the only platform that can close the gap between data and interaction channels so brands can deliver joyful experiences at scale, in record time, and with incredible efficiency. Visit Iterable.com to learn more. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales. Next up: Keeping Sales Enablement Going, on June 30. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
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| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Submittable Helps Companies Boost Morale by Maximizing Employee Engagement in Corporate Volunteering Business Wire |
| With New Sales Insights Solution, RollWorks Helps HubSpot Users Turn Marketing Customization Into More Powerful Sales Impact Marketing Dive |
| Gong.io’s AI Enables B2B Sales Teams to Spot Bad Deals Early With Revenue Intelligence VentureBeat |
| Firework Welcomes Meg Siegel as New VP of Brand Marketing PR Newswire |
| Resolve Expands Leadership Team to Fuel Growth and Meet Rising Demand of B2B Customers GlobeNewswire |
| Emerald Acquires Advertising Week Demand Gen Report |
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