📋 Table of Contents

Wednesday, June 30, 2021

📋 Table of Contents

1. Three Metrics for Measuring PR Campaign and Marcomms Success

2. How the World's Greatest Brands Do Mass 1-to-1 Marketing sponsored webinar

3. Seven Marketing Automation Campaigns That Should Get You Promoted

4. From Theory to Practice: Marketing and Sales Enablement Friday Forum MarketingProfs event

5. The State of Sales Coaching

6. The Best B2B Conference Is Back This Fall With All-New Content B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Three Metrics for Measuring PR Campaign and Marcomms Success

Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success than that. Learn about the three best metrics for measuring PR campaigns. »

sponsored webinar

How the World's Greatest Brands Do Mass 1-to-1 Marketing

As a marketer today, you've got to always be listening and engaging with myriad customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing, and here's how you can do it. »

article

Seven Marketing Automation Campaigns That Should Get You Promoted

The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article. »

MarketingProfs event

From Theory to Practice: Marketing and Sales Enablement Friday Forum

Marketers and salespeople know the value of "alignment"—in theory, anyway. But how do you take the theory and apply it to your reality—so you can work together to generate more sales? These three highly useful sessions will help you turn alignment theory into marketing and sales success. »

research

The State of Sales Coaching

Some 45% of salespeople say they've received less coaching than usual or no coaching since moving to remote work, according to recent research. Check out findings from this study. »

The Best B2B Conference Is Back This Fall With All-New Content

B2B Forum

Join us October 13-14 for two days of inspiration and insights covering the topics most important to B2B marketers today. Free for PRO. Not PRO yet? Early Adopter pricing extended through July 9.

Afoot in the Neighborhood

MarketingProfs community goings-on

We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is especially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you.

July 13: We kick off a new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.

A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kick off on July 15 with the first webinar, on lead magnets. In the weeks to follow, we'll move on to list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

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Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard on Marketing Smarts [Podcast] »

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News You Can Use

Updates from around the industry

Dun & Bradstreet and Zeta Join Forces to Launch the Industry's First Combined Consumer and Business Data Cloud for 'Business-to-Person' Marketing Businesswire

B2B Business Experts' Marketing Solutions Help Businesses Avoid Google Ads Mistakes MarTech Series

B2B Payments Germany Showcases Europe's B2B FinTech Funding Strengths PYMNTS

Ooredoo inks deal with Sadara to provide Advanced B2B ICT Solutions SatellitePro ME

B2B Proptech PriceHubble Makes Its Fourth Acquisition by Adding Czech Proptech Realtify Crowdfund Insider

Upcoming Events

JUL

[Webinar] How the World's Greatest Brands Do Mass 1-to-1 Marketing
60 minutes | sponsored by Sprinklr

JUL

[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Demandbase

JUL

[Webinar] Three Ways Sales and Marketing Can Drive More Business Together
45 minutes | sponsored by Act-On

OCT

13-14

[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO

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