MarketingProfs: Customer empathy is Marketing's future | Free event on Martech | Link-building tactics

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Tuesday, June 30, 2020

	The Role of Customer Empathy in the Future of Marketing
	Free Virtual Event on Marketing Technology: Session 1, Mastering Martech MarketingProfs Event
	Are Marketers Friends With Their Coworkers on Social Media? [Study]
	Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]

The Role of Customer Empathy in the Future of Marketing

As marketers, we know that effective marketing puts the customer first. But how do we do that? How can we harness our most human of superpowers to deliver real value both to the customer and to the business? Start using empathy in marketing.

Virtual Event on Marketing Technology: Session 1, Mastering Martech

MarketingProfs event

With 3 sessions, this FREE virtual event on martech has something for everyone. Up first: a framework and best-practices that can help you master martech—from acquisition to implementation and beyond. In Session 1, Chris Penn will be your expert guide on "Your Journey to Marketing Technology Nirvana." Join us! Sign up now.

Are Marketers Friends With Their Coworkers on Social Media? [Study]

Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research. Check out the study findings.

Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]

Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is to use link-building tactics. But it's not only the most popular tactics that perform well. These lesser-used tactics are just as good.

Profs Picks

MarketingProfs event

You've heard that you should "Be Human" in your marketing. But what does that entail? Mainly, it entails empathy—the foundation of marketing that connects on a deeply human level with your audiences, including prospects and customers. In short, it's a marketing superpower. An upcoming doubleheader event on Empathy in Marketing features two webinar presentations: "The ROI of Empathy: How Marketers Use Customer Empathy as a Business Differentiator" and "Empathy and the Future of Marketing: B2B Success Stories." They feature two highly regarded marketing and customer experience experts who can help you positively transform your marketing's effectiveness. Sign up today (it's free!).

Upcoming Events

JUL

[Webinar] Sneak Peek: 2020 Email Trends and Strategies to Know
sponsored by Litmus | 60 minutes

JUL

[Friday Forum] Marketing Technology
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JUL

[Webinar] Five Signs Your Marketing and Sales Teams Need a Relationship Rx
sponsored by RollWorks | 45 minutes

JUL

[Webinar] Content After the Apocalypse
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NOV

3–6

[San Francisco] MarketingProfs B2B Forum 2020
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