MarketingProfs Today: TV Ads vs. Video Ads | Why People Take Action--or Not | Content Constituencies

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In this issue

1.	How-To: TV Ads Are Better Than Online Video Ads (and How to Build a Great One)
2.	Quick Take: Psych! Five Principles That Explain Why Consumers Take Action (or Don't)
3.	PRO Seminar: Create Meaningful Experiences for Your Brand
4.	My View: Three Critical B2B Content Constituencies
5.	Survey Says: How Brands and SMBs Are Using Video Marketing [Infographic]

An effective marketing plan goes beyond preparing for the Q4 holidays. Savvy brands can develop communications that cater to consumers' needs throughout the year. Learn the value of a customer-centric marketing calendar and review creative examples of seasonal planning. Download now!

How-To

TV Ads Are Better Than Online Video Ads (and How to Build a Great One)

By Erik Huberman

Is there a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes. Even if the online video and TV commercial are identical, customers react more positively to the televised ad. Read More

FOR PRO Members

PRO Seminar: Create Meaningful Experiences for Your Brand

Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. He'll explain why the future of business is experiential, and show you how to create and cultivate meaningful experiences. Read More

Seasonal factors like holidays, weather and cultural events have a big impact on customer behavior and brand revenue. A Customer-Centric Roadmap incorporating seasonality helps brands create programs that offer the right products to the right people at the right time throughout the year. Get the Whitepaper!

Survey Says

How Brands and SMBs Are Using Video Marketing [Infographic]

By Ayaz Nanji

Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto. Read More

Quick Take

Psych! Five Principles That Explain Why Consumers Take Action (or Don't)

By Laura Forer

Today's marketers can track and analyze virtually every step of a customer's journey. We have hard data that show us what's working and what's not. But beneath all that data something more enigmatic is at play: the human mind. Read More

My View

Three Critical B2B Content Constituencies

By Mike Burton

Want to better understand your audience? Then you need to know these three constituencies and how they consume your content. Read More

event calendar

Jun 28	FREE Seminar—Get Social With Account-Based Marketing
Jul 6	FREE Seminar—Five Digital Marketing Mistakes (and How to Fix Them)
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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