MarketingProfs Today: 8 SlideShare Tips | Marketing Automation | The Hiring Climate

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In this issue

1.	How-To: Eight Powerful SlideShare Features You May Not Be Using [Infographic]
2.	My View: Why You Need a Little Elbow Grease When You Use Marketing Automation
3.	PRO Take 10: Use LinkedIn's Newest Features to Boost Your Profile
4.	Survey Says: The Marketing and Advertising Hiring Climate
5.	Infographic: The Do's and Don'ts of Writing a Customer Case Study

Join us on July 7 for our free seminar--How to Create a High Converting B2B Content Experience. You'll discover how to build a compelling content experience to generate leads and boost your conversion rate. Register today.

How-To

Eight Powerful SlideShare Features You May Not Be Using [Infographic]

By Barry Feldman

There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer. Read More

FOR PRO Members

Take 10: Use LinkedIn's Newest Features to Boost Your Profile

LinkedIn expert Viveka von Rosen will show you how to start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom image to help define your business, and how to include media to increase credibility and add life to your profile. Read More

Join us on July 10 for our free Demand Generation Virtual Conference to learn how to generate mucho demand for your business while winning the trust of your prospects, customers, and sales team. Three brilliant speakers will give you real world tips you can implement immediately. Register today.

Survey Says

The Marketing and Advertising Hiring Climate

By Ayaz Nanji

Some 21% of advertising and marketing executives plan to expand their creative teams in the second half of 2015, compared with 33% in the first half of 2015 and 12% a year ago, according to a recent report from The Creative Group. Read More

Quick Take

The Do's and Don'ts of Writing a Customer Case Study [Infographic]

By Verónica Maria Jarski

Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's. Read More

My View

Why You Need a Little Elbow Grease When You Use Marketing Automation

By Molly Koernke

Marketing automation isn't completely automated. You need to put some effort when using it—or you'll end up with poorly crafted campaigns. Read More

event calendar

Jun 30	FREE Seminar—Single Customer View: The Missing Link to Cross-Channel Success
Jul 7	FREE Seminar—How to Create a High Converting B2B Content Experience
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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