MarketingProfs Today: App Reviews Do's, Don'ts | Instagram and Your Biz | Negative Reviews

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In this issue

1.	How-To: Prompting Users to Review Your App: Four Do's and Three Dont's
2.	#SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories This Week
3.	PRO Toolkit: Email Campaign Planner
4.	My View: The Positive Side of a Negative Review
5.	Survey Says: How Many Mobile Apps Do Consumers Use Each Month?

Learn to create powerful marketing campaigns. Earn your Northwestern Medill MS in Integrated Marketing Communications online. The Medill IMC way of thinking is timeless and timely—arming graduates with the tools to zero in on consumer needs and deliver powerful data-driven marketing campaigns.

How-To

Prompting Users to Review an App: Four Do's and Three Dont's

By Eugine Dychko

For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Online Master’s in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University.

Survey Says

How Many Mobile Apps Do Consumers Use Each Month?

By Ayaz Nanji

Smartphone owners use, on average, of 27 mobile apps per month, according to recent research from Nielsen. Read More

Quick Take

#SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories in This Week's Roundup

By Christian Neri

Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce. Read More

My View

The Positive Side of a Negative Review

By Adrienne Weissman

Getting negative reviews makes most businesses nervous. However, negative reviews can be a good thing. Really. Read More

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