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MarketingProfs
Jun 3, 2015 Vol. 14, No. 106
In this issue
1. How-To: Must-Ask Questions When Hiring for Marketing Roles
2. Podcast: How Little Words Create Big Marketing Impact: Robert Sprague
3.  PRO  How-To Guide: The Three Cs of Successful Positioning
4. Survey Says: What SMBs Look for in Digital Marketing Solutions
5. My View: Respect Digital Rights or Watch User-Generated Content Backfire
6. Infographic: 'Instant Digital Gratification': 15 Stats You Need to Know
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Advertisement  [Virtual] Marketing Innovation Summit for B2B. On June 16th, the Marketing Innovation Summit for B2B goes Virtual! At your computer, learn the latest Account-Based Marketing strategies and B2B website best practices from experts at SiriusDecisions, GE, Salesforce.com, MRM//McCann, Citrix, Domo, ChiefMarTech.com and more. RSVP today.
 
How-To
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Must-Ask Questions When Hiring for Marketing Roles
By Nataly Kelly
As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting the right marketing expert for your open position? Read More
Podcast
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How Little Words Create Big Marketing Impact: Robert Sprague on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like "a" and "you" can have a big impact on your marketing success. Read More
FOR  PRO  Members
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How-To Guide: The Three Cs of Successful Positioning
Just as positioning is the foundation of successful marketing, the 3 Cs are the foundation of a positioning strategy that will set you apart from competitors. In this15-page guide you'll learn how to use the 3 Cs in developing your own positioning strategy. Read More
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Advertisement  Take Your B2B Marketing to the Next Level. RSVP to attend the [Virtual] Marketing Innovation Summit for B2B! On June 16, learn ground-breaking B2B trends & tangible best practices for advertising, personalization & demonstrating ROI. Experts from MRM//McCann, SiriusDecisions, Domo, Salesforce, Citrix & more. View the Agenda.
 
Survey Says
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What SMBs Look for in Digital Marketing Solutions
By Ayaz Nanji
How do small and midsize businesses choose their digital marketing partners? To find out, G/O Digital and Entrepreneur surveyed 591 US SMBs in various categories, including retail, medical, home services, and legal services. Read More
Quick Take
'Instant Digital Gratification': 15 Stats You Need to Know [Infographic]
By Brian Rigney
Consumers today demand instant digital gratification. Check out these recent must-know stats that explore marketing through the lens of instant digital gratification. Read More
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My View
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Respect Digital Rights or Watch User-Generated Content Backfire
By Petri Rahja
User-generated content (UGC) has become the lifeblood of social marketing campaigns—but it is also a ticking bomb for marketers who neglect intellectual property rights. Read More
 
event calendar
 
Jun 4 PRO Seminar—Turn Marketing Technology Into a Competitive Advantage
Jun 4, 9 Everybody Writes In-Person Workshop—Boston, Indianapolis
Jun 9 FREE Seminar—Your Mission: Defeat the Top Five Data Villain s
Jun 11 PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Jun 12 Virtual Conference—Content Marketing: 3 online sessions—FREE!
Jun 16 FREE Seminar—The Official Explorer's Guide to Modern Marketing
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
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