MarketingProfs Today

Thursday, June 29, 2023

📋 Table of Contents

1. Why Now Is the Time to Embrace a DXP + DAM Martech Solution

2. B2B = Back to Boston! MarketingProfs B2B Forum

3. A B2B Marketer's Guide to Marketing Attribution

4. Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition sponsored webinar

5. How to Recruit and Retain Gen Z Talent

6. How to Bring in SQLs MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why Now Is the Time to Embrace a DXP + DAM Martech Solution
article
Why Now Is the Time to Embrace a DXP + DAM Martech Solution
Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward. »
MarketingProfs B2B Forum
B2B = Back to Boston!
Need to get out of your house or office? Want to dive into learning something new? Do you enjoy shenanigans (for introverts and extroverts!) with other B2B marketers? We're here for you! Join us this October in Boston for an intimate, insights-packed, shenanigans-filled B2B Forum event. It might just be the best thing you do this year! Get your ticket now. »
A B2B Marketer's Guide to Marketing Attribution
podcast
A B2B Marketer's Guide to Marketing Attribution
Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution vs. funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight market. Read more and listen in. »
Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition
sponsored webinar
Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition
Marketing automation drives your demand-generation engine. Join us to discover how to fine-tune your marketing automation platform for pure performance and build the pipeline you need to accelerate your business. »
How to Recruit and Retain Gen Z Talent
infographic
How to Recruit and Retain Gen Z Talent
This infographic from Abode explores data points and best-practices related to successfully hiring and retaining Gen Z talent. Check out the infographic. »
How to Bring in SQLs
MarketingProfs Working Webinar for PRO Members
Does your sales team keep asking for more Sales-qualified leads? Time to deliver! Pam Didner shows you how in our Working Webinar Series, Sales Enablement: Aligning Marketing and Sales. During four one-hour recordings—perfect for your lunch breaks—Pam reveals how to write sales-supporting content, how to build a three-part sales enablement plan, and more.
Bring in SQLs
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Botify Launches Botify Advantage, Combining Technology, Data, and Seasoned Expertise to Deliver Faster Organic Growth Yahoo Finance
Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success EIN News
Databook's SRM Platform Aims to Help B2B Sellers Create, Manage, and Maintain Strategic Relationships Demand Gen Report
CONTENTgine Relaunches Website, Showcasing Enhanced B2B Insights and Solutions EIN News
Alkira Introduces Extranet-as-a-Service, Enabling Third-Parties to Securely Connect to Critical Business Applications Business Wire
GroupBy and Grid Dynamics Join Forces to Simplify and Accelerate Time to Integration of GroupBy's E-Commerce Search and Product Discovery Platform StreetInsider
SEOLeverage CEO Gert Mellak Announces Active Search Branding to Help Companies Optimize SEO Using AI EIN News
Upcoming Events
JUN
29
Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition
45-minute webinar | sponsored by Act-On
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
AUG
11
Email Marketing Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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