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Wednesday, June 29, 2022

📋 Table of Contents

1. Create a Customer Success Team From Scratch in 10 Steps

2. Rethinking Industry Events: Get Comfortable With Flexibility

3. The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

4. How and Why to Adopt a New Approach to Agile Marketing (Hint: It Works!) sponsored webinar

5. How Americans Feel About These 16 Emerging Technologies

6. Last Chance to Save $150 on All-Access Pass MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Create a Customer Success Team From Scratch in 10 Steps
article
Create a Customer Success Team From Scratch in 10 Steps
Sometimes the best way to own customer success is to create Customer Success—its own department, that is. But how? Here's a 10-step guide. »
sponsored
Elevate Your Marketing at the Activate Summit—Now With Early Bird Pricing!
At the the Activate Summit in San Francisco, you'll discover how to elevate marketing moments, build real connection, and create lasting impact for customers. You'll also join a roster of past attendees that includes Curology, Box, StubHub, Zillow, Doordash, Squarespace, and more! Buy tickets now. »
Rethinking Industry Events: Get Comfortable With Flexibility
article
Rethinking Industry Events: Get Comfortable With Flexibility
"Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that. »
The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It
article
The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It
If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control. »
sponsored webinar
How and Why to Adopt a New Approach to Agile Marketing (Hint: It Works!)
Ready to demystify what it really means to be an agile marketing organization? In this webinar, we'll break down the hybrid approach that'll help you keep up with daily demands. Learn lessons from some of the world's best-known brands, hear from agile marketing experts, and walk away with a plan. »
How Americans Feel About These 16 Emerging Technologies
research
How Americans Feel About These 16 Emerging Technologies
How much do Americans know about key emerging technologies? Do they think those technologies will catch on and be good for society? To find out, YouGov polled 1,000 US adults in April 2022. Check out the study findings. »
Last Chance to Save $150
MarketingProfs B2B Forum
Time is running out to save $150 on your All-Access pass to the fall B2B Forum in Boston. Make sure to register by 11:59pm ET on June 30 with code HOTB2B to take advantage of our kickoff to summer sale!
Save $150 before it's too late!
Profs Picks
sponsored
The best thing you can do for someone is to create a moment of joy. But as a marketer in the digital age, that can be hard now that people’s relationship with brands has fundamentally changed. Many brands struggle with disjointed communication across multiple channels, generic batch and blast messages that are out of sync with customers' behaviors and preferences, and expensive data stacks that they cannot put into action. What hasn't changed is the key to customer engagement: creating an emotional connection through joyful experiences. Iterable is a customer activation platform that helps brands deliver those experiences with harmonized, individualized, and dynamic communications. It's the only platform that can close the gap between data and interaction channels so brands can deliver joyful experiences at scale, in record time, and with incredible efficiency. Visit Iterable.com to learn more.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales. Next up: Keeping Sales Enablement Going, on June 30.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Upcoming Events
JUN
30
[Webinar] How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)
45 minutes | sponsored by Aprimo
JUN
30
[Sales Enablement Working Webinar Series]
Session 4 | Keeping Sales Enablement Going
JUL
7
[Webinar] Crank Up the Summertime Heat on Your ABM Program
45 minutes | sponsored by Drift
JUL
13
[Master Class Watch Party | Lessons 1–6]
Using Research for Content and Thought Leadership
JUL
14
[Webinar] Your Secret to Weathering Economic Uncertainty
45 minutes | sponsored by BlueOcean
JUL
15
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign
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