MarketingProfs Today: Improve Content by Failing | Craft Your Brand Story | Top Facebook Headline Phrases

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In this issue

1.	How-To: How to Improve Your Content Marketing by Embracing Failure
2.	Quick Take: Four Steps to a Compelling Brand Story That Wins Over Customers
3.	PRO On-Demand Seminar: Writers Need to Know Content Trends: Marketing Writing Bootcamp
4.	Survey Says: This Is What Works in Facebook Headlines: The 20 Most Effective Phrases
5.	Infographic: How to Improve Your Marketing ROI With Google AdWords

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How-To

How to Improve Your Content Marketing by Embracing Failure

By Tyler Hakes

Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In fact, it might be for the better. Read More

FOR PRO Members

On-Demand Seminar: Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp

You'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and how to reach and influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. Read More

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Survey Says

This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

By Ayaz Nanji

Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this year. Read More

Quick Take

Four Steps to a Compelling Brand Story That Wins Over Customers

By Courtney Apps

When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth. Read More

AT-A-GLANCE

How to Improve Your Marketing ROI With Google AdWords [Infographic]

By Laura Forer

Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI. Read More

event calendar

Jul 11	FREE Seminar—Five Must-Haves for an Effective Email Campaign
Jul 18	FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20	Teach Me How—Advanced Google Analytics for Marketers
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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