MarketingProfs Today: Brand Loyalty via UGC | Publicity for Authors | Marketers vs. Analytics Tools

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In this issue

1.	How-To: The Selfie Strategy: Build Brand Loyalty Like a Kardashian
2.	Podcast: Publicity for Authors: Book Promoter Fauzia Burke on Marketing Smarts [Podcast]
3.	PRO How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
4.	My View: Why Marketers Are Lagging in Their Adoption of New Analytical Tools
5.	Survey Says: The 10 Most Popular iPhone Apps

An effective marketing plan goes beyond preparing for the Q4 holidays. Savvy brands can develop communications that cater to consumers' needs throughout the year. Learn the value of a customer-centric marketing calendar and review creative examples of seasonal planning. Download now!

How-To

The Selfie Strategy: Build Brand Loyalty Like a Kardashian

By Jeff Soriano

By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy. Read More

Podcast

Book Promoter Fauzia Burke Talks Publicity for Authors on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors. Read More

FOR PRO Members

How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules

This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More

Seasonal factors like holidays, weather and cultural events have a big impact on customer behavior and brand revenue. A Customer-Centric Roadmap incorporating seasonality helps brands create programs that offer the right products to the right people at the right time throughout the year. Get the Whitepaper!

Survey Says

The 10 Most Popular iPhone Apps

By Ayaz Nanji

The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend the most time, according to recent research from App Annie. Read More

My View

Why Marketers Are Lagging in Their Adoption of New Analytical Tools

By Saar Bittner

More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. What’s holding marketers back? Read More

event calendar

Jun 28	FREE Seminar—Get Social With Account-Based Marketing
Jul 6	FREE Seminar—Five Digital Marketing Mistakes (and How to Fix Them)
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
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