MarketingProfs Today: Location-Based Marketing | Account-Based Marketing | SEO Tactics, Metrics

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In this issue

1.	How-To: Five Ways to Use Location-Based Marketing Right Now
2.	My View: Account-Based Marketing Helps You Engage Your Most Influential Buyers
3.	PRO Makeover: The Anatomy of a LinkedIn Company Page
4.	Survey Says: Marketers' Favorite SEO Tactics and Metrics
5.	Infographic: How to Make Your Workplace Meeting More Productive (and Less Painful)

Join us on July 7 for our free seminar--How to Create a High Converting B2B Content Experience. You'll discover how to build a compelling content experience to generate leads and boost your conversion rate. Register today.

How-To

Five Ways to Use Location-Based Marketing Right Now

By JD Nyland

Here's how you can use location data—right now—to boost engagement, offer more personalized experiences, and build loyalty with users. Read More

FOR PRO Members

MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page

LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll learn about the elements of a well-designed page, and you'll see examples of companies doing it right (and not so right). Read More

Join us on July 10 for our free Demand Generation Virtual Conference to learn how to generate mucho demand for your business while winning the trust of your prospects, customers, and sales team. Three brilliant speakers will give you real world tips you can implement immediately. Register today.

Survey Says

Marketers' Favorite SEO Tactics and Metrics

By Ayaz Nanji

Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2. Read More

Quick Take

How to Make Your Workplace Meeting More Productive (and Less Painful) [Infographic]

By Verónica Maria Jarski

Was the last meeting you had a short, focused exchange of ideas and plans? Probably not. Most meetings waste time and resources. But productive, focused meetings are possible. Read More

My View

Account-Based Marketing Helps You Engage Your Most Influential Buyers and Boost Business

By Paresh Vankar

Harness the revenue-boosting power of account-based marketing to engage a select group of extremely knowledgeable and conscious buyers. Read More

event calendar

Jun 30	FREE Seminar—Single Customer View: The Missing Link to Cross-Channel Success
Jul 7	FREE Seminar—How to Create a High Converting B2B Content Experience
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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