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In This Issue
+ How-To: Convince Older Business Owners to Invest in Social Media
+ PRO: SmartTools—Get Serious About Social Media
+ Survey Says: Dull Content Hampering B2B Lead Gen Success
+ Quick Take: Marketing Video—Tips to Grab and Hold Viewer Attention
+ My View: Why You Should Attend Smart Marketers Tour: Boston
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How-To How to Convince Older Business Owners to Invest in Social Media
By Pantelis Vladimirou
Convincing older business owners to invest in social media can be difficult—but it doesn't have to be. Learn five undeniable benefits of social media that could help make the case for a social investment. Read More
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PRO SmartTools: Get Serious About Social Media
Via eight simple and well-defined steps, SmartTools: Social Media Marketing will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Advertisement  Struggling to generate, manage, and convert quality leads? Check out B2B Lead Roundup. In just one week, July 12-19, you'll be a master of all things lead-related. Use code ROUNDUP and save $200.
Survey Says
Dull, Irrelevant Content Hampering B2B Lead Gen Success
Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective. Read More
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Quick Take
Marketing Videos: Tips to Grab and Hold Viewer Attention
Although Web videos have become extremely popular, some potential viewers choose not to watch them because they can't "skim" the content. To overcome that initial objection, make the following points crystal clear on your introductory Web page. Read More
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My View Get Smart(er) About Marketing by Attending Smart Marketers Tour: Boston
By Verónica Maria Jarski
When you think of reasons to visit Boston, what comes to mind? No doubt Fenway Park and the Freedom Trail make your list. Now, you can add the Smart Marketers Tour as a reason to check out Boston. Read More
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@copyblogger Content Marketing 101 - https:////bit.ly/a7ISLA
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Forum Today's Question
By yassinec 6/27/2012 at 6:21 PM
What's the best way to relaunch a product that has already failed? Go To Question
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Jul 10
 Smart Marketers Tour—Boston join us in person for free!
Jul 10
 FREE Seminar—The New Rules of Success for Mobile App Engagement and Retention
July 12
 PRO Seminar—MarketingProfs University: How to Effectively Generate and Manage Leads
Jul 12-19
 MarketingProfs University LIVE—B2B Lead Roundup save $200 with code ROUNDUP
Jul 19
 PRO Seminar—How to Hammer Your Brand Into the Minds of Your Consumers
Aug 9-27
 MarketingProfs University LIVE—Search Marketing School: PPC save $200 with code SEARCHPPC
Sep 14
 Virtual Conference—Content Marketing sign up for free!
Oct 4-5
 B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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