MarketingProfs Today: A Missing Branding Element | Addressable Advertising | Social Media Influencers

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In this issue

1.	How-To: The Most Important Branding Element You Are Likely Ignoring
2.	Podcast: Addressable Advertising & Why Marketers Love It: Experian's Jay Stocki
3.	PRO How-To Guide: The Marketer's Guide to Visual Content
4.	Survey Says: How Marketers Find Social Media Influencers
5.	Infographic: The Tangled Web of the Digital Giants

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How-To

The Most Important Branding Element You Are Likely Ignoring

By David Meerman Scott

Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and music can align perfectly with brand attributes—and set your brand apart. Read More

Podcast

Addressable Advertising and Why Marketers Love It: Experian's Jay Stocki on Marketing Smarts [Podcast]

Jay Stocki of Experian Marketing Solutions explains addressable advertising—what it is, how it works, and why it's the future of TV advertising. Read More

FOR PRO Members

How-To Guide: Picture This: The Marketer's Guide to Visual Content

In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More

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Survey Says

How Marketers Find Social Media Influencers

By Ayaz Nanji

Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'. Read More

AT-A-GLANCE

The Tangled Web of the Digital Giants [Interactive Infographic]

By Laura Forer

Oh, what a tangled web we weave... when we merge and acquire so many companies! This interactive infographic sorts out which companies own which digital brands and how they are connected. Read More

event calendar

Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
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