MarketingProfs Today: Rockin' Rebrands | Effective Sales Training | Noncreepy Mobile Marketing

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In this issue

1.	How-To: Five To-Do's for a Rebrand That Rocks
2.	Survey Says: The Most Effective Sales Training Approaches
3.	PRO Take 10: Three Sales Metrics Marketing Should Own
4.	My View: What Separates Successful Mobile Marketers From Creepy, Invasive Ones
5.	Infographic: US Mobile Travel Habits

An effective marketing plan goes beyond preparing for the Q4 holidays. Savvy brands can develop communications that cater to consumers' needs throughout the year. Learn the value of a customer-centric marketing calendar and review creative examples of seasonal planning. Download now!

How-To

Five To-Do's for a Rebrand That Rocks

By Robin Saitz

No matter the reason for a rebrand, there's no denying it's a major decision—and an expensive undertaking. Among all that needs to be done, these five things are a must for rebranding success. Read More

FOR PRO Members

Take 10: Three Sales Metrics Marketing Should Own

If you're tired of the Sales and Marketing tug of war over resources, blame, and credit, this Take 10 is for you. In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities that drive the business forward. Read More

Seasonal factors like holidays, weather and cultural events have a big impact on customer behavior and brand revenue. A Customer-Centric Roadmap incorporating seasonality helps brands create programs that offer the right products to the right people at the right time throughout the year. Get the Whitepaper!

Survey Says

The Most Effective Sales Training Approaches

By Ayaz Nanji

Which formats do salespeople think are most effective for sales coaching? Who do they think should lead training sessions? What coaching behaviors do they believe lead to success? Read More

Quick Take

US Mobile Travel Habits [Infographic]

By Verónica Jarski

Three out of four Americans plan to take at least one trip next year. So, how will those travelers use their mobile devices when they make travel plans? Read More

My View

What Separates Successful Mobile Marketers From Creepy, Invasive Ones

By Stephanie Trunzo

Highly personalized, location-based mobile marketing walks the fine line between adding value to the customer experience and invading customers' privacy. Which does your mobile marketing do? Read More

event calendar

Jun 28	FREE Seminar—Get Social With Account-Based Marketing
Jul 6	FREE Seminar—Five Digital Marketing Mistakes (and How to Fix Them)
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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