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In This Issue
+ How-To: Three Steps to a More Effective Converged Media Strategy
+ #SocialSkim: Social Media This Week, Including Conan, Instagram, More!
+ PRO Online Toolkit: Your Social Media Plan
+ Survey Says: Community Managers: Salaries, Skill-Sets, Experience Levels
+ My View: Lessons From the Most Popular MarketingProfs Seminar
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How-To Three Steps to a More Effective Converged Media Strategy
By Sam Decker
The new world order of media and advertising demands that brands find new ways to drive consumer engagement. They must now optimize paid, owned, and earned media. The Holy Grail is to integrate all three. Read More
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PRO Online Toolkit: Social Media Plan
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Survey Says
Community Managers: Salaries, Skill-Sets, and Experience Levels
By Ayaz Nanji
Community managers are less technical and more seasoned than is often portrayed, with an average of eight years of work experience and three years of community management experience, according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Conan, Instagram vs. Vine, More!
By Angela Natividad
We're loving the summer sunshine but tweeting away anyway... socnets just don’t go on vacation. Find out what differentiates Instagram Video from Vine, why social is key to being found online, how Conan O’Brien made the leap from late-night host to social sensation, and how to promote your brand on YouTube. Skim for a social summer! Read More
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My View Ain't Nobody Got Time for That: Lessons From the Most Popular MarketingProfs Seminar
By Corey O'Loughlin
In one of our most popular seminars of all time, three of content marketing's most respected names outlined ways to market smarter... not harder. Here are some lessons (and visual sketchnotes) from that seminar. Read More
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