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| By Chris Chariton |
| Just like hit Broadway shows, social media campaigns need to be evaluated, prepared, and tweaked before their big debuts. Here are six ways to perfect your campaigns to ensure they launch to standing ovations.
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| In just 10 minutes, Shelley Ryan of Killer Webinars offers advice on getting your webinars off to a strong start, keeping them engaging, and ending them with focus and style. What's more, she tells you exactly what openings and closings are bound to put attendees to sleep—and which ones will keep them listening.
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| 'iParents' More Active on Facebook, Twitter |
| "iParents," or parents who own iPhones, are more active than other parents on Facebook and are more likely to use the site to help with day-to-day parenting—such as learning about their kids' social relationships.
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| By Jeremiah Owyang |
| How should marketers measure social marketing efforts? We're asking for your participation in a new survey of business decision makers for social media programs, and we'll share the results to help companies like yours.
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