MarketingProfs Today

Tuesday, June 27, 2023

📋 Table of Contents

1. Want to Build Trust and Provide Value? Try Being Nice, and Helpful!

2. Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition sponsored webinar

3. The Top Skills Among B2B Marketers on LinkedIn

4. B2B = Back to Boston! MarketingProfs B2B Forum

5. The Pros and Cons of Using Humor in Marketing

6. Last Call: Shakeup B2B Streaming MarketingProfs Shakeup B2B

Scroll down for more, including industry news, community goings-on, and other useful resources.

Want to Build Trust and Provide Value? Try Being Nice, and Helpful!
article
Want to Build Trust and Provide Value? Try Being Nice, and Helpful!
Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem? »
Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition
sponsored webinar
Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition
Marketing automation drives your demand-generation engine. Join us to discover how to fine-tune your marketing automation platform for pure performance and build the pipeline you need to accelerate your business. »
The Top Skills Among B2B Marketers on LinkedIn
research
The Top Skills Among B2B Marketers on LinkedIn
Which skills are the most common for B2B marketers to list on their LinkedIn profiles? To find out, researchers at the professional social network examined LinkedIn 2023 data for marketers who work for 1,000 B2B companies around the world. Check out the study findings. »
MarketingProfs B2B Forum
B2B = Back to Boston!
Need to get out of your house or office? Want to dive into learning something new? Do you enjoy shenanigans (for introverts and extroverts!) with other B2B marketers? We're here for you! Join us this October in Boston for an intimate, insights-packed, shenanigans-filled B2B Forum event. It might just be the best thing you do this year! Get your ticket now. »
The Pros and Cons of Using Humor in Marketing
infographic
The Pros and Cons of Using Humor in Marketing
Being funny is good, right? Well, not always. This infographic from Media Update looks at the pros and cons of using humor in marketing. Check out the infographic. »
Last Call: Shakeup B2B Streaming
MarketingProfs Shakeup B2B
Discover new marketing ideas and methods for LinkedIn, generative AI, personalized marketing, and more in the on-demand sessions from our popular Shakeup B2B event! But hurry—access to these game-changing sessions ends at 11:59pm ET on Friday, June 30.
Stream Shakeup sessions
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
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Upcoming Events
JUN
28
AI for Content Creators | What Content Creators Need to Know About Generative AI
Session 2 of our 9-week virtual event about how you can use AI to boost your productivity, your creativity, and your career
JUN
29
Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition
45-minute webinar | sponsored by Act-On
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
AUG
11
Email Marketing Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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