MarketingProfs Today: Video Tactics for Marketing Goals | Marketers' Views on Conferences

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In this issue

1.	How-To: Video Tactics to Achieve Marketing Goals: From Awareness to Sales (And in Between)
2.	PRO Take 10: How to Optimize Your LinkedIn Profile With Keywords
3.	Survey Says: What Marketers Want From Conferences [Infographic]
4.	Infographic: Owned, Paid, and Earned: The Social Media Trifecta

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How-To

How to Use Video to Achieve Your Marketing Goals: From Awareness to Sales (And in Between)

By Juan Jose Mendez

Videos are one of the most effective types of marketing content around. But using the right type of video for each marketing goal is key. Read More

FOR PRO Members

Take 10: How to Optimize Your LinkedIn Profile With Keywords

In just 10 minutes, learn to drive traffic to your profile with one of LinkedIn's best-kept secrets: search engine optimization. Discover how to add keywords to your LinkedIn profile to increase visitors, improve networking, and connect with the right people. You'll leave with a thorough understanding of how to get better visibility on LinkedIn. Read More

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Survey Says

What Marketers Want From Conferences [Infographic]

By Ayaz Nanji

Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research from Digital Third Coast. Read More

AT-A-GLANCE

Owned, Paid, and Earned: The Social Media Trifecta [Infographic]

By Laura Forer

Owned, earned, and paid social media are often thought of as separate tactics of a brand's social strategy. But ensuring all three work together can give you the biggest and best results. See how to make that happen. Read More

event calendar

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