MarketingProfs Today: Local SEO Tips | Why People Share on Facebook | Complaint-Handling Success

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In this issue

1.	How-To: Five Local SEO Tips for Small Business Owners
2.	Survey Says: Why People Share Content on Facebook
3.	PRO Seminar: From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
4.	My View: Why Using the .Social Domain Can Help Your Customers Find Your Content
5.	Infographic: Five Steps to Service Recovery and Complaint-Handling Success

An effective marketing plan goes beyond preparing for the Q4 holidays. Savvy brands can develop communications that cater to consumers needs throughout the year. Learn the value of a customer-centric marketing calendar and review creative examples of seasonal planning. Download now!

How-To

Five Local SEO Tips for Small Business Owners

By Aleh Barysevich

Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement. Read More

FOR PRO Members

PRO Seminar: From Storytelling to Story-Selling: How to Tell Customer-Centric Stories

You'll discover multiple methods for creating a compelling narrative, including the hero's journey, the narrative wheel, and Kurt Vonnegut's story shapes. You'll learn how to brush off those stale mission and vision statements and tell your brand story the way NPR's This American Life does. Read More

Seasonal factors like holidays, weather and cultural events have a big impact on customer behavior and brand revenue. A Customer-Centric Roadmap incorporating seasonality helps brands create programs that offer the right products to the right people at the right time throughout the year. Get the Whitepaper!

Survey Says

Why People Share Content on Facebook

By Ayaz Nanji

What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network? Read More

Quick Take

Five Steps to Service Recovery and Complaint-Handling Success [Infographic]

By Verónica Jarski

No business is perfect, and sometimes a product or service fails. So... what's the best way to reach out to customers and handle their complaints? Read More

My View

Why Using the .Social Domain Can Help Your Customers Find Your Content

By Bill Glenn

Your customers don't have the time or the energy to search for you on every major social media platform. Save them all the work (and boost your visibility) by using the .social domain. Read More

event calendar

Jun 28	FREE Seminar—Get Social With Account-Based Marketing
Jul 6	FREE Seminar—Five Digital Marketing Mistakes (and How to Fix Them)
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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