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In This Issue
+ How-To: Why Asking Sales What They Want Is NOT Sales Enablement
+ Quick Take: The Future of Branding: The Digital Dimension
+ PRO Take 10: How Everything You Learned About Motivation Is Wrong
+ Mobile Minute Video: Vine, Instagram Video, and Your Brand
+ Survey Says: The Rich Are Different: How Affluent Shoppers Behave Online
+ My View: Youtility: Marketing So Useful, People Would Pay for It
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Advertisement  Search. The medium that turns goals into results. And more and more, you want those results across geos, formats and devices. So we built our platform to save you time, get great results, and make better decisions. At DoubleClick, we'll solve big problems so you can win all the moments that matter.
How-To Why Asking Sales What They Want Is NOT Sales Enablement
By Jennifer Robinson
If you're a B2B marketer, you've likely felt the frustration of trying to give Sales the materials it needs. You even ask what they want and follow their direction to the letter—and they STILL don't use what you create. Why? Read More
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Video Mobile Minute [Video]: Vine, Instagram Video, and Your Brand
By Amanda Klohmann
Considering Instagram's launch of its new video service, and the way brands have flocked to Vine, a reasonable question to ask is, Why's everyone so crazy for mobile video? Read More
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PRO Take 10 Author Series: Dan Pink on How Everything You Learned About Motivation Is Wrong
In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, to create a more motivating environment—and much more. Read More
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Survey Says
The Rich Are Different: How Affluent Shoppers Behave Online
By Ayaz Nanji
Affluent shoppers were 47% more likely than shoppers earning less than $100K annually to make an online purchase in the first quarter of 2013, and on average they spent 41% more on individual purchases, according to a recent report. Read More
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Quick Take
The Future of Branding: The Digital Dimension (More Brand Management Lessons From Silicon Valley)
By Jens Lundgaard
The recognition of digital user interface's importance seems to be slowly sinking into corporate culture the way "brand" did a couple of decades ago. Branding agencies need to hire or train great UX people, and CMOs must start managing digital UI/UX as an asset alongside the branding asset, because they are inherently intertwined. Read More
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My View Youtility: Marketing So Useful, People Would Pay for It
By Ann Handley
Smart marketing is about help, not hype. That idea is the focus of a conversation with marketing keynote speaker and best-selling author Jay Baer. Read More
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Jul 2
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Jul 12
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Jul 25
 PRO Seminar—The NEW New Rules of Marketing and PR for 2013
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Oct 9-11
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