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| By Atle Skalleberg |
| Generation Y is estimated to be the largest consumer group in US history, and marketers simply cannot afford to ignore the student segment. Learn why you should be marketing to college students—and how to do so effectively.
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| By Matthew Grant |
| Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face.
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| This 35-page guide will teach you why Facebook Ads are worth your time and money, how to target the right audience, do's and don'ts for writing ad copy and choosing creative, how to measure your results, and much, much more!
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| Funny Ads Beat Frugal in Good Times and Bad |
| Humorous ads consistently resonate best with viewers, regardless of the state of economy or year, according to a report, which examined the advertising effectiveness of more than 4,000 ads before, during, and after the "Great Recession."
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By Jim Signorelli
Stories have always taught, inspired, motivated, and engaged us like no other form of communication has. Here are five reasons great storytelling has always been celebrated—and why marketers should care about the craft.
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