Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, June 26, 2024
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👋 Hello, Marketer!
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It's a good time of year to check in on your KPIs. Love them or hate them, KPIs can be great motivators to keep you on track to reach your goals throughout the year. Even better, they can often help you articulate your impact to your company's broader annual goals. Have you captured your progress lately?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Learn more ➔
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COMMUNITY | TESTIMONIAL
"I just want to say everyday I enjoy MarketingProfs daily eblast. It is the only sales/marketing email I've ever had interest in reading, and I always try to take time to check out the articles. Your team has helped me stay inspired.... From one marketing/sales person to another, thank you for helping people like me keep moving forward. Keep up the great work!"
—Jenna Alder, MarketingProfs community member
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SPONSORED WEBINAR
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TODAY: Build Your Demand Gen Strategy With AI
All businesses can benefit from AI's help with lead targeting and content creation. But there are unique challenges when using AI, including data protection and customer trust. Discover how savvy marketers are using AI to boost demand and increase sales.
Register now ➔
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RESEARCH
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How AI Is Impacting Market Research
Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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Lead Gen Engine? Yes, But Even Better: Pipeline Driver!
Consistently, webinars have been a high-performing lead gen channel. But leads just aren't enough anymore. Sign up for this free webinar to get a blueprint for creating personalized, interactive experiences that engage audiences and convert them into pipeline and revenue.
Fill your pipeline ➔
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VIDEO FROM THE ARCHIVES
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How Being Strategic About Content Development Can Boost Results and Save Time and Money
In the dynamic realm of content marketing, strategic thinking is not just beneficial, it's essential to business success. It not only saves time and money but also boosts content marketing results significantly.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Stand Out With Solid Positioning
Your brand's positioning sets you apart from the competition. But to get it right, you may have to challenge your assumptions about your market—and your brand. If you have 15 minutes, check out MarketingProfs founder Allen Weiss's sixth lesson, "Solidify Your Position," from his Marketing Strategy Master Class. Included with PRO membership.
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