MarketingProfs Today: Black Friday Planning | Google Takes Over Job Listings | Emails That Sell

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In this issue

1.	How-To: How to Build a Micro-Influencer Marketing Program in the Months Before Black Friday
2.	#SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories
3.	PRO On-Demand Seminar: Why 'Always Be Testing' Is Wrong for Your Business
4.	Survey Says: What Influences Consumers to Purchase From Marketing Emails?
5.	Infographic: Customer Service Agents and Chatbots: A Beautiful Relationship

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How-To

How to Build a Micro-Influencer Marketing Program in the Months Before Black Friday

By Lyle Stevens

Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require months of planning. If you want to build out a micro-influencer program for the holiday season, this 5-month plan will get you started. Read More

FOR PRO Members

On-Demand Seminar: Why 'Always Be Testing' Is Wrong for Your Business

We'll discuss why the "test everything" mentality is wrong and potentially dangerous for your company. We'll share why split-testing, one of the most used conversion-rate optimization tools, is not the be-all, end-all of optimization. We'll also cover when it is—and isn't—appropriate to test, Read More

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Survey Says

What Influences Consumers to Purchase From Marketing Emails?

By Ayaz Nanji

Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. Read More

Quick Take

#SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This Week

By Christian Neri

Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... Read More

AT-A-GLANCE

Customer Service Agents and Chatbots: A Beautiful Relationship [Infographic]

By Laura Forer

Chatbots are often positioned as an alternative to live customer service agents, but using both may give your customers the best experience. Check out the infographic to see how this match made in customer-care heaven can work. Read More

event calendar

Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Jul 20	Teach Me How—Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
Aug 3	Online Course—Marketing Measurement & Analysis \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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